Present – Michael Abraham, Prince Charles Alexander, Dennis Cecere, Peggy Codding, Beth Denisch, Marti Epstein, Rich Grudzinski, Danny Harrington, Teodros Kiros, Jeff Perry, Wendy Rolfe, Jackson Schultz, David Scott, and Will Silvio.
Management – Jay Kennedy, Kari Juusela, Matt Marvuglio, Darla Hanley, Camille Colatosti, Tom Riley, and Nikki Kirk.
1. Jackson opened the meeting. Jay discussed the proposed voluntary class make-up days (Saturdays) for the 2015-6 academic year for days the college is closed due to weather. Dec. 12, (finals Dec 14-8) March 5, (MT March 7-11) April 9, April 16.
UEC: Maybe one in February would be better than two in April.
UEC: Faculty need to be made aware of procedures to reserve room, etc.
UEC: This gives faculty options to make up classes as needed.
UEC: We don’t want these voluntary days to become a six-day workweek.
Jay: we will not be extending the workweek. We are working on a broader policy … you can always get a room on Saturday may be a better choice as opposed to putting on the Academic Calendar.
2. Berklee brand – Tom Riley. The visual identity started about 20 months ago. The BOT and the senior management started working on the Vision for 2025. Five committees were put together: Affordability, Curriculum and Technology, Alumni engagement, Careers, Reputation. The reputation committee with Pat Cassell, BOT) commissioned a study from Protobrand. It was a very revealing document – very positive, leading institution of its kind, etc. They see Berklee as one entity (on-line, Valencia, summer programs, etc.). Logo history presentation
UEC: We are concerned about losing College of Music.
Tom: the identity needs to encompass all aspects of the college. The current logo does not translate to mobile apps. (presentation continued) one reason we are here today to include more faculty.
UEC: most students are outraged by this new logo – losing College of Music and the natural sign.
Jackson: we are wondering about how much this cost the college.
Tom: there were no extra dollars used, it was already in the budget, it was not extra. They did research, designing new prospectus, total package. I can get you the actual figure.
UEC: Nothing Conservatory About It comes to mind here, launched and then lots of backlash. People still want a connection to College of Music
Tom: I want more input, we need to set up additional meetings. We need to be connected to the logo – see it out and in use. We are not saying this is it and no more input. We need to continue to get input. We are trying to unify all aspects of the brand, Valencia, on-line, and City- Music, etc. We have a lot of support for this logo – it works to coordinate all aspects together.
We discussed the new logo at length.